Important Steps to Take for Earthquake Preparedness

On the 100th anniversary of the Great San Francisco Earthquake of 1906, thousands of scientists, engineers and emergency management experts gathered in San Francisco for a conference. From that meeting of the minds came 10 recommended action steps for the region to take against future earthquakes. These 10 action steps apply to society at all levels, including individuals, businesses, and governments. This means that all of us who work for businesses and participate in government activities have ways to help beyond taking care of ourselves at home. This is not a checklist, but rather an outline of a permanent program. Not everyone can utilize all 10 steps, but everyone should try to carry out as many as possible. People elsewhere take part in a culture of preparedness for their regional hazard, whether they live in an area prone to hurricanes, tornados, blizzards or fires. Its different in earthquake country because the big events are rare and they occur without warning. Things on this list that may seem obvious in other places have yet to be learned in earthquake country --  or, they were learned and forgotten, like the San Francisco region in the years after the 1906 quake. These action steps are crucial elements of a disaster-resilient civilization and serve 3 distinct purposes: making preparedness part of the regional culture, investing to reduce losses, and planning for recovery. Preparedness Know your risks. Study the buildings that you live in, work in or own: On what kind of ground are they sited? How might the transportation systems serving them be threatened? What seismic risks affect their lifelines? And how can they be made safer for you?Prepare to be self-sufficient. Not just your home, but your workplace too should be ready for 3 to 5 days without water, power or food. While this is the normal suggestion, FEMA suggests carrying up to 2 weeks worth of food and water.  Care for the most vulnerable. Individuals may be able to help their families and immediate neighbors, but people with special needs will need special preparations. Ensuring this necessary response for vulnerable populations and neighborhoods will take concerted, sustained action by governments.Collaborate on a regional response. Emergency responders already do this, but the effort should extend further. Government agencies and major industries must work together to help their regions prepare for ma jor earthquakes. This includes regional plans, training, and exercises as well as continuous public education. Loss Reduction Focus on dangerous buildings. Fixing buildings that are likely to collapse will save the most lives. Mitigation measures for these buildings include retrofitting, rebuilding and controlling occupancy to reduce exposure to risk. Governments and building owners, working with earthquake professionals, bear the most responsibility here.Ensure essential facilities function. Every facility needed for emergency response must be capable of not just surviving a large quake, but also remaining functional afterward. These include fire and police stations, hospitals, schools and shelters and emergency command posts. Much of this task is already a legal requirement in many states.Invest in critical infrastructure. Energy supplies, sewage, and water, roads, and bridges, rail lines and airports, dams, and levees, cellular communications -- the list is long of functions that must be ready for survival and quick recovery. Governments need to prioritize these and invest in retrofitting or rebuilding a s much as they can while keeping a long-term perspective. Recovery Plan for regional housing. In the midst of disrupted infrastructure, uninhabitable buildings and widespread fires, displaced people will need relocation housing for both the short and the long term. Governments and major industries must plan for this in collaboration.Protect your financial recovery. Everyone --  individuals, agencies, and businesses -- must estimate what their repair and recovery costs are likely to be after a major earthquake, then arrange a plan to cover those costs.Plan for regional economic recovery. Governments at all levels must collaborate with the insurance industry and major regional industries to ensure the provision of relief money for individuals and for communities. Timely funds are crucial for recovery, and the better the plans, the fewer mistakes will be made. Edited by Brooks Mitchell

Juliet as a Disobedient Wretch in William Shakespeares...

Juliet as a Disobedient Wretch in William Shakespeares Romeo and Juliet The quote that Lord Capulet said to Juliet calling her a disobedient wretch is in Act III Scene 5. He enters the play delighted because he has good news that Juliet is going to marry Paris. Juliet refuses this and as soon as Juliet tells Lord Capulet this, he is furious. This is when he calls her a disobedient wretch. The reason for this is because Lord Capulet has told Paris that Juliet will take his hand in marriage and if she doesnt then he will be going back on his word. In those days whatever the man of the house says goes. To hear that Juliet is refusing the command makes him shocked and very angry, as he has†¦show more content†¦In return however he she refuses his offer (command) and he is told that Juliet does not and isnt going to marry Paris. This offends him very much, which makes him shocked, full of hatred, and disappointed. The reason why Lord Capulet is so angry is because he has gone through a lot of trouble to find her a suitable partner. He thought he had found a charming and decent man to marry Juliet and to him she is refusing for no real reason. He is also frustrated, because he had made plans for the wedding and agreed with Paris that he could marry his daughter, and it was all organized and she is throwing it all back in his face, by saying, proud can I never be o what I hate. This makes Capulet annoyed so he replies, Proud and I thank you, and I thank you not! here is he showing sarcasm of what Juliet has said. Lord Capulet even starts threatening Juliet by saying, Or I will drag thee on a hurdle thither which means he will drag her to the marriage to wed Paris. However Juliet isnt refusing on purpose to be a disobedient wretch as Lord Capulet calls her, because she has a reason, which she is keeping secret, this is that she is already married to Romeo for love. 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Literature Review of Product Branding in a Company †Free Samples

Question: Discuss about the Literature Review of Product Branding in a Company. Answer: Introduction Branding today is more complicated, yet much more imperative in this era of marketing. It is a purchaser's perception when they think or hears about an organization's name, its goods or services. Branding develops with the conduct of buyers. Therefore, it is a moving target for corporations. It creates a mental image of what an organization means to customers. It is impacted by the words, components, and innovativeness that encompass it (Strebinger, 2014, p. 88). Branding is characterized as a name, symbol, trademark, design or a mix of these elements that distinguish products of a corporation. The brand is determined by the components that separated the products of one company from those of its competitors. It has made the company and product branding an essential innovation for businesses globally. This paper conducts a literature review on branding showing its importance and how it should be performed. Main body A companys brand details the strategy on how, what, where, when, and to which target market the brand is designed to offer or deliver service. Brand equity is a basic part under which every company must consider and plan for in order to enhance brand success and sustainability in the market. Customer loyalty to a company is created by the quality of the brand offered to the given market. In increasingly competitive markets, an effective brand strategy by a company significantly increases its competitive advantage over the rivaling firms in that given industry. The increased nature of competitive market environment requires every company to create and innovate unique ideas that relate to new brands or are aimed at increasing the brand essence to the targeted market. Innovation is key to brand success, and the nature of brand maintains customers promise to enhance their loyalty to a given company. Proctor Gamble is a well-known company that has succeeded due to its great abilities to enhance its product branding. To prevail with regards to branding, a company should comprehend the requirements and needs of its clients and prospects. It is accomplished by coordinating an organization's branding techniques Management, and it's public relations and contact. Branding ought to be a statement of who the organization is and what it offers. As purchasers relate to a corporation, its image will live inside the minds and hearts of consumers and create an impression to prospects. Therefore, branding is the entirety of their encounters and observations, some of which a brand can impact, and some that it cannot (Christensen, 2008, p. 29). Branding isn't just about acquiring the target market and influencing it to choose an organization's product over the opposition. However, it is about getting its prospects to consider it to be the only supplier of a product for their needs. Branding intends to convey the message clearly. It candidly interfaces target prospects with a corporation's goods and services. It affirms a partnership's validity, inspires the purchaser to buy and builds consumer loyalty (Punyatoya, 2014, p. 114). The increased consistency in product branding enhances brand equity which forms the most corporate aspect of each and every company. Christensen, (2008, p. 30) defines a companys brand as its self-establishing journey towards the business success and self-discovery of its potential. Speaking to a companys customers by its employees requires consistency is the tone of voice used in marketing the newly invented product brands. The use of modern technology has contributed greatly to brand excellence in the business world. Most companies invest a lot of funds in building technology that creates a promising environment under which branding thrives. Coupled with new ideas, a product brand designed by a company can get advanced in a manner that attracts and suits most people in the targeted market (LePla and Parker, 2012, p. 21). Maintaining the quality of brand in a consistent rate enables a company exploit the identified market opportunities fully and reap the maximum profits possible. Though branding can be complex and confusing, technology and innovation allow a company to understand whether their brand is strong to provide the firm with internal and external value for its marketing goals. It is on this basis that most organization turn to branding agencies that specialize in branding products to create a lasting impression on consumers and also distinguish a corporations product from that of competitors. These branding organizations follow a guideline that enables them to create a dominating brand. They seek to ensure that a product brand relates to the target market and that the group for which the product is intended get the message without having to think about it. The brands message shares the exceptionality of the company and the product it offers and why it is crucial. Additionally, Branding reflects on its promise to the target market by making them an internal audience. It represents the companys value delivery to the consumer (LePla, and Parker, 2012, p . 23). A company should ensure that its brand fulfills these guidelines. Otherwise, it has to refine its name to fit them. Branding can be accomplished through promotion and public communications, creating an in-store encounter, product innovation, and package designing. It is also attained by creating a visual character of the brand, using sponsors and partnerships, as well as, through pricing (Ries, and Ries, 2009, p. 4). A brand is a foundational element in an organization's marketing correspondence and one it cannot afford to overlook. Marketing is tactical while branding is strategic Management. It is what a company uses to get its image in front of its target market. It is also the reason it conveys a lot of significance within an enterprise. It fills in as a manual for understanding the purpose for business targets. It empowers the firm to adjust its marketing plan with those goals and satisfy the general technique (LePla and Parker, 2012, p. 28). The viability of brand doesn't merely occur prior to the purchase, but at the same time, it's about the sustainability of the name and the experience it offers a buyer. A strong brand is priceless as the struggle for a more substantial market share strengthens. It's critical to invest resources into investigating, characterizing, and creating a brand. A brand is the source of a guarantee to buyers. Besides, a brand creates loyalty within consumers, as w ell as it builds loyal employees (Christensen, 2008, p. 30). It gives them a commitment. It ensures that they comprehend the motivation behind the business. A product brand is built on its image, quality, tools, and elements as demanded by the customers in the market. One of the most confusing aspects of branding is differentiating it from marketing. Marketing contributes to a brand, yet branding is higher than a specific promotion exertion. The brand remains even after promotion. It's what sticks in the purchaser's psyche related to an item, service, or a company whether or not, at that specific moment, they purchased it or not. The brand decides whether one will end up being a loyal client or not. Marketing may persuade a consumer to buy a specific item, yet the brand will determine whether a customer will buy that product for life. The image is created from numerous elements. Notable among these things is the lived encounter of the brand (Sandbacka, Ntti, and Thtinen, 2013, p. 172). It conveys on its image guarantee of consistent quality, maintains the quality norms that made them what they are and assures that the sales individual understand what he/she is selling. Customers are interested in buying from companies whose product quality is main tained, and consider thjis as the essence for branding. Secondly, marketing uncovers and actuates purchasers. Branding builds clients who are loyal. It works on a similar path for a wide range of organizations. All enterprises must sell including those not-for-profits. How they offer may contrast, and everybody in an association is, with their activities, either developing or deconstructing the brand. Every advertising plan has the impact of either motivating or inhibiting brand devotion in whoever is presented to it (Strebinger, 2014, p. 1801). The majority of this influences sales. Inadequately investigated and executed advertising exercises can unquestionably be a cost focus, yet professional promotion is a venture that pays for itself in sales volumes and brand support. At first glance, branding also has cost focus whose the outcome is consumer loyalty. Besides, sales representatives have a less demanding task and are productive, there is low employee turnover, and buyers progress toward becoming diplomats and supporters for the compa ny and the product (Punyatoya, 2014, p. 116). Conclusion Branding is as essential to the survival and success of the business as having financial intelligibility, having a progressive and futuristic vision, or expert employees. It is the essential establishment for an efficient operation. Its a cost focus, similar to professional workers, budgetary specialists, and business or hierarchical pioneers. Though these are cost centers, what is genuinely exorbitant isn't to have them, but having substandard ones. Branding should underlie and precede any promotion exertion. Branding is a pulling force and not a push. It is a statement of the fundamental value of a company, its goods, and services. It is a correspondence of qualities, attributes, and value that define what the brand is and what it is not. It is a defining and differentiation element. Bibliography Christensen, J.H., 2008. Company branding and company storytelling. Senders and Receivers. New Perspectives on Market Communication, Samfundslitteratur, Frederiksberg, pp.25-58. LePla, F.J. and Parker, L.M., 2012. Integrated branding: Becoming brand-driven through company-wide action. Kogan Page Publishers. Punyatoya, P., 2014. Evaluation of branding strategies for global versus local brand: the role of concept consistency. International Journal of Business Excellence, 7(1), pp.112-128. Ries, A. and Ries, L., 2009. The 22 immutable laws of branding: How to build a product or service into a world-class brand. Harper Collins. Sandbacka, J., Ntti, S. and Thtinen, J., 2013. Branding activities of a micro industrial services company. Journal of Services Marketing, 27(2), pp.166-177. Strebinger, A., 2014. Rethinking brand architecture: a study on industry, company-and product-level drivers of branding strategy. European Journal of Marketing, 48(9/10), pp.1782-1804.

Primacy Recency Effect Essays (917 words) - Mental Processes, Memory

Primacy Recency Effect PRIMACY RECENCY EFFECT Primacy 1 Effects on Primacy and Recency In Short Term Memory Binyomin S. Karbal Touro College Brooklyn, NY Primacy 2 Abstract Previous research has found that recency and primacy in memory is affected by tasks given to persons before recalling groups of related or unrelated words given to them by the tester. Subjects are given four (4) separate tests. Each test is a slight deviation from the next and the test are administered and has the subjects recall groups of words. The first two tests are groups of words related to each other. One test has thirty words and the other has 20. The tester calls out these words in no particular order and then the subjects are told to recall as many words as possible. In the third test, the subjects are given sixteen unrelated words. Then they are told to count down from one hundred by sevens and recall as many words as possible. In the fourth test, the subjects are given sixteen unrelated words. Half the subjects are then told to count down from one hundred and half the subjects are told to count up to one hundred by sevens. Subsequently, subjects are told to recall as many words as possible. In the first two tests we find that there is a balance in word recollection. The most words recollected are in the beginning and the end with a very meek showing in the middle. However, in the last two tests the there different outcomes because the primacy and recency is effected. Primacy 3 Characteristics of the Primacy And Recency Effect Serial learning has been studied for a long time and is very prevalent today. There are many studies that link how people remember groups of objects to what is called the primacy recency effect. Depending on the task given to subjects after being told to recall groups of objects, their memory of the objects is effected. Some like Herman Ebinghouse, studied the effects on memory to show how memory is effected and how memory works. In most cases, depending on what task is given the primacy and recency of memory is affected. The primary goal of this study is to assess the correlation between the task and what part of memory is effected. Method Participants In this study only two people were tested. This study usually uses about ten subjects in order for there to be a balance. The two subjects are male and college students about age 22. They were picked for this test because they were there. Materials Not many materials were needed. Each subject needed a piece of paper and a pen. The tester had four list/tests that he administered. Primacy 4 Procedure Four memory tests were administered and then tallied up. The first test, consisted of thirty different words directly related (i.e. animals). After reading them aloud, the tester asked the subjects to recall and write down as many words as they remember. The second test had twenty directly related words (i.e. flowers) and the subjects were then told to do the same. However, the third and fourth tests were slightly different. The third test consisted of sixteen unrelated words. After these words were called out the tester then told the subjects to count one hundred backwards by sevens and then go ahead and remember as many words as possible. Finally, the fourth test was given. It consisted again, of sixteen unrelated words and the subjects were split into two groups. One group had to count up to one hundred by sevens and thee other group had to count down from one hundred by sevens. Results In the first two tests, subjects recalled more of the first and last words heard. Recollection of the words in the middle of the lists was much less. INSERT TABLES 1 AND2 ABOUT HERE In the third test subjects lost sight of the last words of the list when asked to count down from one hundred by sevens. This is called thee Primacy effect. More of the first five words were recalled and the other eleven words were recalled less. INSERT TABLE 3 HERE Primacy 5 In the fourth test, the results did not come out the way it was supposed to (not enough subjects). Because half the subjects are counting up and half the subjects are counting down both the primacy and